Creathon

Creative Storytelling Challenge

Countries: Turkey

Partners

Synopsis:

An intensive 3-day program that brings together professionals from creative sectors and entrepreneurs together to tackle the specific storytelling and communication challenges of entrepreneurs.

The Challenge:

Realizing that powerful and well-transmitted stories are able to move crowds, our aim was to bring together entrepreneurs who will start the process of crowdfunding and professionals from creative sectors like Software Developers, Graphic Designers, Video Producers and Photographers, Directors and Editors, Writers and Journalists, Brand Strategists and Advertisers, to help startups success their goals of crowdfunding by conveying a strong message.

Transformation:

We opened the doors of Impact Hub Istanbul to 33 creators, 5 startups for 3 full days to facilitate creative processes. after the creators and entrepreneurs were matched the teams that will work for 2.5 days together were constructed. all teams worked on that venture’s specific needs in order to help them tell their stories most effectively. In the last day of the program the mentors reviewed the contents that were developed for each startup separately and gave feedback. at the end of the program entrepreneurs presented their businesses with the content that was developed through the program.

Projects:

Onlock, produce innovative door locks with automation and remote control. They prepared a video for their advertising.

Kitto is a kit for building 3D printers. At Creathon, Kitto’s team was pationate about creating a marketing strategy.

Coolin is a portable medicine cooler for diabetese. They made video to disrupt the misperception towards diabetese.

Stationear improves social life of the hearing impaired by being their voice. During Creathon, they decided to use real life examples to show how communication on the phone for a hearing impaired people is important.

Arikovanı is a crowd funding platform for products which are technological and innovative. During the Creathon, Arikovanı worked to improve their story as a crowd funding platform.

Recap Video

>> Want to know more or host your own program with us? Contact [email protected]